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Monster Energy Drink

The poster and product label for Monster Energy was designed for a class assignment that was to create new advertisements for a brand without changing the integrity of the logo or identity of the brand. 

Using the brand's slogan I designed a poster that alludes to the common childhood fear of a monster under the bed. The energy boost that the drink gives its consumers is compared to the adrenaline rush you get when you imagine a monster snatching your foot from under the bed. The can label pictures the same monster from the bed that has coiled itself around the can. 

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